What Is SEO?

The amount of advertising dollars that go into online advertising is staggering. In fact, in 2009 over 42 billion was spent. The ability to tap into this revenue revolves around the number of visitors to a website. The more visitors a website receives the more revenue it will earn. Regarding search engine marketing (SEM) and search engine databases, over 87% of the traffic to web pages comes from search engines. Search engine optimization can help webmasters and now consumers increase web traffic while eliminating advertising expenses.

Search engine optimization efforts have significant impact on website traffic that will long outlive any paid advertising venture. FACT, 100 visitors to a properly optimized company keyword can eliminate thousands of dollars in costs from such pay per click service listings on Google Adwords.

Which search engine/s should I concentrate on while considering Search Engine Optimization?

There are many hundreds of search engines but only a small number of the search engines cater to the vast majority of searches conducted daily by the various engines. Because of this we must focus efforts on the following search engines because they possess more than it 80% of all searches on the Internet.

The approximate share of Google, Yahoo and MSN in the total worldwide search:

  • Google - 46.2% of overall search
  • Yahoo! - 22.3% of overall search
  • MSN (Bing) - 32.5% of overall search

By no means has this inferred it is a waste of time to work with other search engines. However, when you focus toward the top three search engines you are addressing that vast majority of the worldwide traffic. The remaining percent of the traffic is carried by the smaller search engines. If your search engine optimization targets the top search engines you would end up covering the same traffic that would be present in the smaller search engines. So, we stick with the larger search engines.  Additionally, it is important to look at the value of web site directories particularly DMOZ. These directories carry considerable weight by the search engines. A DMOZ directory listing should be a priority, as it gets a website automatically indexed by Google.

What Is SEO? - What are the areas of operation for SEO Professionals?

CanadaSEOPro.ca encompasses several areas of operation.

  • Discussing the client's objectives while examining budgetary issues.
  • Clearly explaining as well as understanding the business model.
  • Website domain name decisions.
  • Webpage names and file/directory name decisions
  • All decisions related to page titles, headers, sub-headers
  • Choosing and embedding keywords of importance throughout the website.
  • Making alterations to any text on an as needed basis.
  • Making changes to make sure the layout looks good and flows nicely.
  • Making all necessary changes to the design.
  • Using meta tags and robots.txt files to increase the readability  
  • Monitoring changes to the website in the SERPs (search engine results pages) of major search engines.
  • Developing strategies for increasing in-bound traffic  
  • Monitoring changes to search engine algorithms
  • Studying competing websites in order to understand their SEO efforts
  • Handling customer inquiries and problems
  • Providing timely reports to customers upon request

Some useful questions to ask any Professional SEO you are hiring include:

  • Can you show me examples of your previous work and share some success stories?
  • Do you follow the Google Webmaster Guidelines?
  • Do you offer any online marketing services or advice to complement your organic search business?
  • What kind of results do you expect to see, and in what timeframe? How do you measure your success?
  • What's your experience in my industry?
  • What's your experience in my country/city?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

Contact a SEO Analyst directly with any questions you may have.

See you on top! The team at SEOPRO